Global cinema attendance
- May 21, 2025
- 1 min read
Cinema ticket sales decreased by 8.8 percent globally in 2024 compared to the previous year, marking the first annual decline since the COVID-19 pandemic, as reported by the European Audiovisual Observatory (EAO) in Cannes on May 15.
This drop follows years of recovery for the industry after the downturn caused by pandemic restrictions in 2020.
"In 2024, a total of 4.8 billion cinema tickets were sold globally, generating estimated revenues of 28 billion euros," Martin Kanzler, a film analyst at the EAO, stated during a press conference.
Cinema attendance has now reached 68 percent of 2019 levels, the last year before the pandemic, compared to over 70 percent in 2023.
In this slow market, Europe is performing better than other regions, with cinema attendance at 75 percent of 2019 levels, and ticket sales declining by only 1.7 percent in 2024.
Conversely, in China, the world's largest market with a 21 percent share, attendance dropped by 22 percent.
In Europe, France and Ireland stand out for their high density of cinemas per capita and high average attendance rates.
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The article clearly shows how global cinema attendance is slipping again, reflecting how entertainment habits are still changing even after pandemic recovery. While reviewing market trends, I came across commercial real estate discussions and briefly explored luxury office space in Jeddah, which made me think about how investment shifts between entertainment and business districts can influence city activity. It highlights how broader economic patterns shape even cultural spaces like cinemas.
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I found it interesting how the article points out that global cinema attendance dropped by almost 9 percent in 2024 and is still only about two thirds of what it was before the pandemic, showing just how much the industry is still changing after the big disruption. I remember working on a small film screening project in college and how much we struggled with simple tools until I tried mobile app development services which helped me make a simple booking and feedback tool that made things smoother. It feels like cinema and tech both keep shifting together, and we have to find new ways to bring people back into theaters.